Top Gun Award: Multi-Year Winner
Top 10 Sales, 60+ Dealership Group
Recognized as a Top 10 sales performer across a dealer group expanding to over 60 rooftops. Awarded multiple years for elite sales production.
About
Operator. Systems builder. Founder.
Bradley Alan Roberts turns dealership problems into measurable operating systems. His point of view was built through more than a decade across automotive sales, finance, management, and BDC operations.
Boise, ID
Built from the dealership floor.
Bradley has worked across the customer journey, from the first conversation through finance, management, BDC leadership, coaching, and operational accountability. He builds systems because he has seen how fragmented tools, unclear ownership, and inconsistent follow-up affect both the buyer and the team.
He wrote The Car Sales Bible to codify the daily process, mindset, and execution he wanted new salespeople to receive on day one. His work now connects lead generation, buyer engagement, training, recruiting, and performance visibility.
Beyond automotive, he founded, branded, and scaled Promobile Powersports LLC and Junk Man LLC, ABN Junk Man Treasure Valley. Both were local service businesses built around clear branding, dependable workflows, and service to the community.
Personally
Faith, family, and the long game.
Bradley is a husband and father of two. Family comes first, and he is building for generational stability, freedom, and the time to create real memories together.
Recovery strengthened his faith, discipline, and commitment to ownership. He speaks openly about rebuilding his life because that experience shapes how he leads, makes decisions, and stays accountable.
He mentors people walking the same road, invests time in operators who are willing to do the work, and tries to open doors for the next person. His ambition is not separated from service. It is measured by the people and systems that become stronger around him.
Experience and authorship
A record of disciplined execution.
Society of Excellence: Multi-Year Winner
Outstanding Top Elite Performance
Awarded multiple years for elite performance across sales, guest satisfaction, profitability, and KPI metrics, not volume alone.
Master Certified
Multiple Automotive Manufacturers
Master Certified by multiple manufacturers in the automotive franchise industry across product, process, and customer experience standards.
Author: The Car Sales Bible
Published Book
Wrote The Car Sales Bible to codify the daily process, mindset, and execution that separates elite automotive salespeople from the average.
Operating evidence
Documentation of the work, not a substitute for traction.
Meetings, files, conversations, and operating records document the systems Bradley and his teams have built. They are not presented as revenue, customer adoption, or product-usage claims.
Operating since August 2024
Documented automotive platform operating history
32
Dealership accounts represented in current operating records
293+
Recorded customer and partner meetings
870
Files maintained as operating evidence
Account status varies by deployment, pilot, service scope, and commercial stage. Detailed evidence is available during qualified diligence.
Platform context
An integrated automotive operating platform.
Brad is building an integrated automotive operating platform across lead generation, buyer engagement, recruiting, training, and performance systems. Legal structure, ownership, and IP documentation are maintained separately and are available during qualified diligence.
Corporate structure and ownership documentation available for qualified diligence under NDA.