Top Gun Award , Multi-Year Winner
Top 10 Sales, 60+ Dealership Group
Recognized as a Top 10 sales performer across a dealer group expanding to over 60 rooftops. Awarded multiple years for elite sales production.
About
Operator. Builder. Founder.
Bradley Alan Roberts is an operations architect, sales leader, systems builder, and author. He turns dealership chaos into measurable performance and builds the infrastructure that compounds.
Boise, ID
The Roll-Up , ASOS INC
One parent. Three operating subsidiaries. All powered by ASOS.
ASOS, INC is an Idaho incorporation (converted from Roberts & Associates LLC), owned 50/50 by the founder (President) and the co-founder (Co-President). Each subsidiary is best-in-class in its lane, all rolled up under one contract, one dashboard, one rep.
Quantum Connect AI
Facebook Marketplace lead engine, AI BDC, dealership automation layer.
Solves: not enough leads.
Roberts & Associates L.L.C. 77% · Partner 10% · Partner 10% · Partner 3%
Green Pea Recruiting & Academy
Salesperson sourcing, ramp, and training automation.
Solves: not enough qualified people.
Roberts & Associates L.L.C. 60% · Lucky Than Good LLC 40%
Master Elite Sales Systems
The IP layer , Car Sales Bible, MESS framework, ~50 published guides.
Solves: not enough training.
Roberts & Associates L.L.C. 100%
Operator credibility
Co-founders are currently running automotive sales operations at a top-50 US dealer. The product is battle-tested on a live floor every day, then sold to other dealers. A moat VC-backed competitors cannot replicate.
Capital-efficient by design
Stack runs on open-source automation and voice infrastructure for ~$200/mo per ops team, not enterprise SaaS at $2,500. SaaS-grade gross margin at a services-firm operating cost.
Integration is the unfair advantage
Lead-gen, recruiting, and training tools all exist. Nobody ships them as one system , built by people who ran the showroom rather than enterprise software vendors.
Multi-product lock-in
A dealer using all three pillars is structurally harder to displace than a single-product vendor. Net retention compounds. Target attach: 60% multi-product, 110%+ net retention.
Operating Evidence , ASOS INC
Not a slideshow startup. A 22-month operating company.
Every number below is backed by an actual file, signed contract, or recorded meeting , verified against cloud timestamps and meeting records.
Aug 4, 2024
First commercial invoice (QC-001)
32
Active dealership accounts
293+
Recorded customer & partner meetings
~66%
Meetings flowing through QCAI (wedge product)
70+
Named customer & partner engagements
206 hrs
Recorded customer / partner / investor calls
870
Files of operating evidence (1.58 GB)
Feb 2026
Signed Success Fee Agreement (VC intros)
Anchor customers include a multi-rooftop dealership group, a home-services company (300 calls in first operational week), a Florida-based franchise, and a regional auto group. Strategic partners on file include imaging, sales-enablement (merger talks), DMS integration, platform APIs, and CRM partners. Internal pilot live at a top-50 US dealer, deployed without CRM access, freeing real hours for the sales floor.
Roberts & Associates LLC
6 years expanding companies as a strategic partner and investment parent company.
R&A predates QCAI by 16 months. This isn't a startup story , it's an infrastructure story, documented down to the minute across AI archives, cloud storage, and meeting records.
AI conversation archive
3 yrs
2023 , 2026 (Apr 2, 2023 , May 4, 2026)
~577 MB conversation data
~12,000 , 15,000 chats
Drive , operating files
22 mo
Aug 2024 , now
870 organized files
1.58 GB across 191 folders
Recorded meetings
16+ mo
Jan 2025 , now
12,359 minutes recorded
about 206 hours of customer / team calls
The numbers are staggering
1,150
conversations
49,383
messages
10.8M
words of strategic and operational thinking
742
ASOS-tagged conversations (65% of total)
348
agent prompts detected
891
sales scripts detected
2025 was the breakout year , 833 conversations vs 31 in 2023. 3.1 years spanning April 2023 to May 2026.
The investor-pitch numbers
- 3 years 1 month of documented operating history on ChatGPT (Apr 2, 2023 , May 4, 2026)
- 22 months of organized Drive history (Aug 2024 , May 2026)
- 1,150 conversations / 49,383 messages / 10.8M words
- R&A predates QCAI by 16 months , infrastructure, not a startup
- 870 files in 191 folders organized into the ASOS data room (1.58 GB)
- 12,359 minutes (~206 hours) of recorded customer and team meetings
- 70+ named customer and partner relationships verified
- 32 active dealership accounts as of mid-April 2026
Strategic archive , where the thinking time went
Indexed from the 3.9 GB AI export (May 2026). 587 of 1,150 conversations are ASOS-relevant (score ≥ 10 keyword hits). Most conversations span multiple themes , ratios show where the strategic obsession actually lived.
534
conversations on Sales Coach / MESS
452
conversations on Brand / Positioning
378
conversations on Legal / Formation
365
conversations on QCAI legacy
262
conversations on Platform / Dev
237
conversations on Recruiting / Green Pea
153
conversations on Partnerships
108
conversations on Fundraising / SAFE
104
conversations on Team / Ops
The operator
With 10+ years in the dealership trenches across sales, finance, management, and BDC leadership, he has been recognized at the highest performance tiers in the franchise automotive industry. Multi-year Top Gun winner (Top 10 sales across a dealer group expanding to 60+ rooftops), multi-year Society of Excellence winner for outstanding top elite performance across sales, guest satisfaction, profitability, and KPI metrics, and Master Certified by multiple manufacturers.
Out of that experience he founded Roberts & Associates LLCand built platforms including Quantum Connect AI, Green Pea Recruiting, and Master Elite Sales Systems, all unifying under ASOS , the Automotive Sales Operating System.
The author
He wrote The Car Sales Bible to codify the daily process, mindset, and execution that separates elite automotive salespeople from the average. It is the playbook he wishes every new hire was handed on day one.
The community builder
Beyond automotive, he founded, branded, and scaled Promobile Powersports LLC and Junk Man LLC (ABN Junk Man Treasure Valley), two community-focused local companies built to serve the public with a professional standard. Both were stood up from zero brand, operations, and customer experience.
Personally
Family first. Husband and father of two. He overcame addiction through faith and discipline, rebuilt his life, and now mentors others walking the same road.
He is driven by motivation, ownership, and the long game. He invests in people, platforms, and infrastructure that compound, treating every business as a system to be engineered rather than a hustle to be sold.
As a leader he coaches teams to operate with clarity and accountability, and he spends real time helping others, mentoring operators in recovery, sharing what works, and opening doors for the next person willing to do the work.
His mission is generational wealth and financial freedom by 40 to 45, built through infrastructure, not hype. Adventure and memories with his family come first.
Awards & Credentials
Recognized at the elite tier.
Society of Excellence , Multi-Year Winner
Outstanding Top Elite Performance
Awarded multiple years for elite performance across sales, guest satisfaction, profitability, and KPI metrics, not volume alone.
Master Certified
Multiple Automotive Manufacturers
Master Certified by multiple manufacturers in the automotive franchise industry across product, process, and customer experience standards.
Author , The Car Sales Bible
Published Book
Wrote The Car Sales Bible to codify the daily process, mindset, and execution that separates elite automotive salespeople from the average.
Let's build something durable.
Whether it is dealership performance, AI infrastructure, or a community brand, the goal is the same: build a system that compounds.