Boise, ID

Automotive Sales
& AI Leader

I build integrated systems, automation, and training infrastructure for dealerships. Over a decade of sales, finance, and operational leadership combined with modern AI.

22 months operating32 active dealership accounts70+ named engagements206 hrs recorded calls
View My Work
Bradley Alan Roberts, Founder of Roberts & Associates LLC

Roberts & Associates LLC

Operating systems for the modern dealership.

About

Operator. Systems builder. Founder.

Bradley Alan Roberts is an operations architect, sales leader, and systems builder. He founded Roberts & Associates LLC and built platforms including Quantum Connect AI, Green Pea Recruiting, and Master Elite Sales Systems.

With 10+ years of dealership experience across sales, finance, management, and BDC leadership, he architects AI-driven systems and KPIs that turn dealership chaos into measurable performance.

He builds with OpenAI, Anthropic, React, Next.js, and Python, shipping software at the speed dealership reality demands.

ASOS INC is a 22-month operating company , first invoice issued August 4, 2024 , now running 32 active dealership accounts, 70+ named customer and partner engagements, 206+ hours of recorded customer calls, and 870 files of operating evidence on file.

Portfolio

What I've Built Into an Operating System

Not random projects. A connected ecosystem built to recruit, train, generate, operate, automate, and scale automotive sales performance.

01

10+ years automotive leadership

02

Multiple platforms built

03

AI BDC infrastructure

04

Recruiting + training ecosystem

05

Marketplace automation engine

06

Sales performance systems

Roberts & Associates LLC
ASOS: Automotive Sales Operating System
Quantum Connect AI
Green Pea Recruiting
Master Elite Sales Systems
AI Sales Coach
Marketplace Automation
Sales Dashboard
Voice AI BDC
Training & KPI Systems

Proof of execution.

Built from dealership reality. Designed for operational control.

ASOS: Automotive Sales Operating System logo
Live / Ecosystem

Parent Platform

ASOS: Automotive Sales Operating System

The parent platform connecting automotive recruiting, training, marketplace lead generation, AI BDC, sales dashboards, and dealership automation into one operating system.

Problem
Dealerships use fragmented tools that do not talk to each other, leaving managers with disconnected data, inconsistent follow-up, poor recruiting, and weak accountability.
System
A unified ecosystem that connects Recruit, Train, Generate, Operate, and Automate.
Outcome
22 months in market, 32 active dealership accounts, 70+ named customer and partner engagements, and a five-entity ecosystem unifying recruiting, training, marketplace, AI BDC, and dashboards.
Quantum Connect AI logo
Live / Building

AI & Automation

Quantum Connect AI

AI-powered dealership automation platform for voice AI, AI BDC, lead handling, CRM workflows, marketplace automation, dashboards, and custom integrations.

Problem
Dealerships lose money from slow response times, missed calls, poor follow-up, and manual workflows.
System
Voice AI agents, AI conversation flows, automated lead routing, Sales Dashboard workflows, and KPI visibility.
Outcome
Designed to increase appointment setting, improve speed-to-lead, reduce manual workload, and give managers better operational control.
Green Pea Recruiting logo
Live / Scaling

Recruiting

Green Pea Recruiting

A recruiting and onboarding engine built to bring new talent into automotive sales through screening, personality traits, training access, and structured onboarding.

Problem
Dealerships reject most applicants because they lack auto experience, then continue losing new hires inside the first 90 days.
System
Candidate capture, screening, automotive fit assessment, onboarding workflows, and academy access.
Outcome
Creates a repeatable talent pipeline instead of relying on outdated job posts and gut-feel hiring.
Master Elite Sales Systems logo
Live / Expanding

Training

Master Elite Sales Systems

A structured automotive sales training ecosystem built around process, accountability, KPIs, coaching, and daily execution.

Problem
Most dealerships do not have a consistent sales training operating system. New hires are thrown on the floor and managers are left hoping they figure it out.
System
Sales rep training books, manager playbooks, leader handbooks, coaching scripts, daily planners, KPI scorecards, CRM protocols, and performance accountability tools.
Outcome
Turns sales training from random advice into a repeatable system.
Sales Coach logo
Beta / Live

Sales Systems

Sales Coach

A mobile-friendly coaching tool designed to give automotive sales reps real-time guidance, role-play, call review, objection handling, lead strategy, and performance coaching.

Problem
Reps need coaching in the moment, not just during Saturday meetings or after they lose the deal.
System
Coach Elite, role play, call review, instant coach review, My Leads, personal knowledge library, goals, and suggestion box.
Outcome
Gives reps daily coaching leverage while helping managers scale training without adding hours to the week.
Marketplace Automation logo
Live / Partner Infrastructure

Dealership Growth

Marketplace Automation

A marketplace vehicle posting and lead response system designed to help salespeople generate more personal lead flow from inventory.

Problem
Salespeople inconsistently post vehicles, forget updates, miss messages, and create compliance risk with inaccurate listings.
System
Automated vehicle posting, inventory feed connection, AI-assisted lead response, appointment setting, sold/price updates, and manager oversight.
Outcome
Turns Facebook Marketplace activity into a more consistent lead-generation channel.
Sales Dashboard logo
Live / Customizable

Internal Tools

Sales Dashboard

A dealer-facing workflow dashboard for tracking leads, appointments, follow-up, rep activity, and performance visibility.

Problem
Managers cannot fix what they cannot see. Reps lose accountability when tasks, leads, and follow-up are scattered.
System
Lead pipelines, task tracking, appointment visibility, overdue follow-up alerts, rep activity views, and manager reporting.
Outcome
Gives managers control, gives reps clarity, and turns activity into measurable performance.
Venture Sold

Community Ventures

Promobile Powersports LLC

Founded, branded, and scaled a Treasure Valley powersports venture serving the local community with mobile service and sales.

Problem
Powersports owners struggle to find responsive, trustworthy local service and quality used inventory in the Treasure Valley.
System
End-to-end brand identity, operational playbook, lead capture, service workflows, and community-driven marketing.
Outcome
A recognized local powersports brand built from zero, serving riders across the Treasure Valley.
Venture Family Handed Down / Live

Community Ventures

Junk Man LLC , ABN Junk Man Treasure Valley

Founded, branded, and scaled a community junk removal and hauling company serving homeowners and businesses across the Treasure Valley.

Problem
Local residents and small businesses needed a reliable, fast, and friendly hauling service that respects time and property.
System
Branded fleet identity, online booking, dispatch flow, pricing structure, and community-first customer experience.
Outcome
A trusted local brand built to clear clutter, recover value, and serve neighbors with a professional standard.

Building dealership infrastructure is not a side project. It is the mission.

ASOS brings recruiting, training, lead generation, AI BDC, marketplace automation, dashboards, and sales accountability into one connected ecosystem.

What I Do

Build. Optimize. Scale.

Operations & Systems

Scalable infrastructure: dealership workflow redesigns, CRM architecture, process automation, and KPI dashboards.

AI & Automation

Voice-AI agents, lead scoring and routing, AI marketplace posting, and data analysis tools.

Sales & Training

Sales playbooks, training programs, and KPI frameworks delivered through Master Elite Sales Systems.

Recruiting & Team Building

Recruiting pipelines and onboarding streamlined through Green Pea Recruiting.

Tools & Technologies

Dealership / CRM

DealerSocketCDKeLeadsHubSpotSalesforce

AI & Automation

OpenAIAnthropicVapin8nMakeZapier

Build Stack

ReactNext.jsTypeScriptPythonSupabase

Analytics & Marketing

Google Analytics 4Looker StudioPower BIMidjourneyMeta / Marketplace

Testimonials

Operators talking to operators.

"Brad's AI BDC system immediately increased our appointment set rate. He understands dealerships because he's lived it."
Dealer Principal
"The recruiting pipeline Brad built cut our hiring time in half while improving candidate quality."
HR Director
"Master Elite gave our floor a real operating cadence. Reps know the standard. Managers can actually coach."
General Sales Manager
"300 inbound calls handled in our first operational week. The AI never sleeps and our team finally has follow-up coverage end-to-end."
All Valley Fireplace , Anchor Home Services Customer
"Four months of monthly performance reports on file. The accountability layer changed how we run the floor."
Manly Auto Group , Anchor Dealership Customer
"Two dealership group onboardings in one week. Lead conversion economics moved from $24 to $9."
ASOS INC , April 2026 Operating Snapshot

Contact

Let's transform your dealership.

I partner with leaders to build growth systems, streamline operations, and deploy AI where it actually moves the number. Infrastructure, not another tool.

Boise, ID