Systems and tools

Free calculator

Missed Lead Calculator

The Missed Lead Calculator shows the units and gross at risk from leads that never get a reply. Missed leads are your monthly leads times your no-reply rate. Units at risk are missed leads times your close rate. Gross at risk is units at risk times your average gross. Yearly figures are monthly figures times 12.

Your numbers

Example values. Replace with yours.

Results update as you type.

Results

Missed leads per month
20
Units at risk per month
2
Gross at risk per month
$4,000.00
Units at risk per year
24
Gross at risk per year
$48,000.00

This calculator stays open and free. It uses only the numbers you enter.

How this is calculated

  • Missed leads = leads per month × percent of leads that never get a reply
  • Units at risk per month = missed leads × close rate
  • Gross at risk per month = units at risk per month × average gross
  • Units at risk per year = units at risk per month × 12
  • Gross at risk per year = gross at risk per month × 12

Percentages are entered as whole numbers and divided by 100.

Questions about this calculator

It shows the units and gross at risk from leads that never get a reply. It uses only your own numbers.

Use your own CRM or lead reports. The calculator does not assume a rate for you.

No. It shows what is at risk if unanswered leads closed at your normal rate. It is a planning number.